Fair Trade Friday: Global Coffee Co. renews long-term commitment to advancing fair trade coffee industry, farmer equity
It’s one thing to say you’re a fair trade company, but it’s another thing to actually embody the equitable practices that make you a fair trade company. Today, Global Coffee Co. is announcing a renewed, long-term commitment to advancing the fair trade coffee industry to ensure longevity and sustainability. What does this mean? Good question! As a customer, nothing about your experience will change. You can still purchase your coffee beans online and expect farm-fresh coffee with each delivery. Part of the commitment Global Coffee Co. is making includes raising awareness. So while your purchasing experience won’t change, what you see while you surf our website and social media channels might! For example, this blog “Fair Trade Friday” will be shared on the first Friday of each month to shed more light on Global Coffee Co.’s worldwide fair trade efforts. Delivering on this effort Global Coffee Co. CEO Marc Lawrence recognizes that this needs to be an all-in effort. “We realize...